What Do You Meme?

The best thing about What Do You Meme is how clearly it shows that capitalizing on “memes,” as they exist in culture, are like capturing a fart in a jar. By the time you can close the lid, it’s gone. No matter how fast you grab stolen pictures and bits of writing from your computer, anything you commit to cardstock will necessarily be dated, a reminder of years past rather than a celebration of contemporary culture. The seal and his neck fat, the baby clenching his fist, the fffffffuuuu guy, all long gone.

Then again, maybe that face when you find out girls poop.