Nothing, and The NoPhone

The NoPhone is a phone-shaped piece of plastic “for people who use their phone too much.” It’s the perfect example of getting people coming and going. You sell them the phone, then when they use the phone, you sell them the NoPhone. At no point does the absence of commerce enter the picture. Just like The Gift Of Nothing, the idea of not buying something has been monetized, and it heats the earth and uses plastic the same as its “something” counterparts.