PicoBrew: K-Cup for beer

The PicoBrew is a $549 countertop appliance that brews beer using Pico Paks (sealed pouches of grains and hops) that you can buy premade for around $25-30.   If you want to “customize” a Pico Pak, you drag and drop ingredients on the manufacturer’s website, and they make it and send it to you. You can’t use your own ingredients, because Pico Paks have RFID tags that the machine requires to operate. But you’ve got to love that they used “Brew Free Or Die IPA” in the product shots of their wi-fi beer maker with DRM.