Nothing

It’s true that the most important things in life aren’t material goods. Buying someone nothing, to make a statement on the materialism of our society, would be a decent way to make a point… if you didn’t actually spend ten bucks on a piece of plastic that says “Nothing” to do it.

The best part about this is that there are multiple versions of “Nothing,” like this hang-tag version, and you can’t blame them, really. The profit margin on selling a piece of paper and a piece of plastic has to be enormous.