26 June, 2013
Do you need a book on how to exist as an alive person in the world? Then you might as well get one “written” by a fictional lizard invented by GEICO, an insurance company, to convince people to buy their insurance. People who have watched paid advertising involving this computer-animated talking lizard love the ads so much that they bought the book. It has 10 customer reviews, all of which have four or five stars.
For every one of us who enjoys novel, visceral tales of human accomplishment and emotion, there are a hundred living, breathing bipeds that keep the coal plants running so they can watch advertising late into the night.