23 May, 2013
This “system”, which amounts to tubs of whey protein, costs $351 for a 30-day supply. Like many dietary hoaxes, it makes the claim of “cleansing” (only your liver and kidneys do that) and “fat burning” (which your body does when you eat fewer calories than your total daily energy expenditure.)
You cannot “cleanse” your body with pills or powders, but for some reason, the FDA hasn’t issued any guidelines regarding the use of the word “detox” or “cleanse.” So you can sell anything with these terms on it without having to prove that your product does these things. (As an aside – the term “natural” is similarly unregulated. You can label literally anything as “natural” and it does not violate FDA or consumer labeling guidelines.)
Did I mention that Isagenix is a multi-level marketing company? I should, because it’s not only an expensive weight loss program, it’s also a pyramid scheme.